Charles Clarke Consulting - Personality SellingBullowllambtiger
Corporate History

Charles Clarke Consulting has conducted corporate training seminars for decades, specializing in sales training and closing strategies.

It was in 1968 that Charles wrote his first paper on the Bulls, Owls, Lambs and Tigers concept, as part of his Masters degree in Sociology and Psychology at the University of Hawaii. Following his Ph.D. work at the University of Maryland and the University of Arizona, Charles became a College Professor and Chairman of the Department of Sociology.

During that time he bought and accumulated over 100 pieces of rental property and formed his own property management company. In 1981 Charles became a Regional Vice President of Century 21, responsible for Sales Training and New Home Sales. The offices he trained doubled their sales in a very short time.

A new company was formed in 1983, Today’s American Builder, with Charles as National Vice President of Sales Training. During their first two years, they sold 14 master franchises and over 200 individual franchises from coast to coast, something of a record for franchise sales for any industry.

In 1986 he founded Charles Clarke Consulting, Inc. to provide sales training to builders from around the world. Over the past twenty years, he has trained or influenced nearly all of the 1,000 largest homebuilders and developers in the country. Smaller volume builders can see especially significant boosts in sales.

Now Charles is making his concepts available to salespeople in selected industries outside of real estate and they are seeing the same magnitude of results in their closing ratios and improvements to their bottom line.

Internationally, Charles has trained sales professionals from Canada, Mexico, Brazil, Peru, Hungary and other European countries. Contact us if you have an interest in arranging a seminar or conference outside the U.S.

We are constantly adding new products and services, such as audio tapes, video tapes, books, seminars on managing people or negotiating. For full descriptions, see the Product Catalog.


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